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  • About Mike
  • Mentoring
        • 1-2-1
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          Working together on a one-to-one basis growing your
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          a combination of my mentoring and peer group support

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          Online group coaching over 6 weeks.

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          Recent appreciation from my clients.

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        • FAQ Knowledge Base

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        • Blog

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          Business

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          Business

          Been running a business for at least 12 months and looking for growth?

        • Testimonials

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  • Speaker
  • Can I help?
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Strategy and Planning

55
  • What is the Business Continuity Plan?
  • Do I need a business plan ?
  • Continuity planning in the event of incapacity or death
  • Why Most Start-Ups Fail (And What Founders Get Wrong in Year One)
  • Ten Unpopular Truths About Starting a Business
  • Ten Truths Every New Entrepreneur Needs To Hear
  • One in 10 Brits Want to Start a Business in 2026 – Here’s How to Be One of the Few Who Succeed
  • Five top tips for anyone seriously considering starting a business right now
  • What’s the biggest mistake business owners make when trying to scale?
  • What’s the smartest way to scale sustainably?
  • What are the risks of expanding too quickly?
  • How can I tell if there’s still growth potential in my current offer?
  • What should influence the decision most -passion or market opportunity?
  • When does adding a new revenue stream actually make sense?
  • How do I know whether to grow my existing business offer or introduce a new service?
  • Exit Strategies: The Different Ways to Sell Your Business
  • Start With the End in Mind: Preparing Your Business for Sale from Day One
  • You’re Not Stuck – You’re Avoiding the First Move
  • The Best Business Coaching Books Every Entrepreneur Should Read
  • Building Organisational Resilience
  • How do I Successfully Scale my Business?
  • I’m stuck, how do I scale to a six figure business?
  • What is a Business Strategy?
  • How do I thrive through adaptation and innovation
  • Should you slow down your business growth plans?
  • Double revenues without more hours worked
  • What is the Ansoff Matrix?
  • How do I transistion from one business model to another?
  • What Strategies Can I Use to Grow My Business?
  • How Do I Identify and Evaluate Opportunities?
  • What should I measure on my scorecard?
  • What steps should I take to scale my business to six / seven figures?
  • Blue Ocean Thinking
  • The number one consideration when designing a product
  • How do I price my offering?
  • Is buying a franchise a good option?
  • How do I scale my business without significantly increasing costs?
  • The considerations when agreeing the terms of a strategic partnership?
  • What are the risks of a strategic partnership?
  • 10 Frustrations, 10 Desires, 10 Dreams, and 10 Fears for small business owners
  • What is a business growth plan
  • Whats the difference between a strategy, a model and a plan
  • Ways to Grow My Business
  • Business Improvement vs Business Development
  • Suggestions for Business Improvement
  • What are the 3 best ways to grow your revenue and ultimately your business?
  • What is a growth opportunity?
  • What’s in a Business Name?
  • How do I move from working ‘in’ the business to working ‘on’ the business?
  • How do I consider the risks for my business?
  • Can you provide some thoughts to help me structure my business improvement?
  • The Basis of Pricing
  • What is the best way to achieve my goals?
  • What should I consider when building a business?
  • How can I increase the business revenue and profits?
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Marketing to generate more leads

24
  • What is Networking?
  • Who should I network with?
  • How can I identify potential customers?
  • What is my Value Proposition?
  • What is relationship marketing?
  • What is a good marketing strategy?
  • Completing a SWOT analysis?
  • How do I choose which customer segment to prioritise for faster growth?
  • What marketing activities should I prioritise?
  • Marketing – brand awareness or lead generation?
  • Can you influence, or just accept, your Customer Make Up & Average Order Value?
  • Who should I market to?
  • I can’t decide on the ‘Headline’ message
  • What should be in my marketing plan?
  • How can I quickly generate leads?
  • 15 ways to track that your marketing is working
  • How do I write good marketing copy?
  • How can I create a rythmic flow of leads to my business?
  • How can I generate referrals for my business?
  • How do I complete my Market Research?
  • Any tips for my first networking meeting?
  • Any tips for writing an effective press release?
  • How do I decide where to promote my product or service?
  • How do I take my product and service to market?
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Sales to win more customers

17
  • How do you handle a price objection?
  • What is sales?
  • How do I create a prospect list?
  • What is a buying signal?
  • How can I convert more sales opportunities?
  • “What is Pricing Psychology?”
  • How can I convert more of my leads to sales?
  • My sales team are not performing. What can I do to improve their activity and results?
  • Introducing and positioning your Sales Meeting (A.N.O.T.)
  • How do I plan the best prospect journey to close more sales opportunities?
  • Using BANT for your Lead Qualification process
  • Are you fixated on price?
  • How can I boost my sales?
  • Tips for Closing More Sales
  • How to structure the commission payment for a sales person
  • How can I improve my Sales calls?
  • What are the best ways to convert my leads?
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The Numbers

19
  • What types of finance are available?
  • What is VAT?
  • What is an accrual or prepayment?
  • How can I get paid on time?
  • What financial records should I keep?
  • Should You Raise Your Prices in 2026 When the Economy Looks Challenging?
  • Do you have the cash?
  • The basis of pricing
  • What number is most important to focus upon in my business?
  • How can I increase the profit margins in my business?
  • Gross Profit Margin – know it, maintain it
  • What financial metrics should I be focusing on to ensure my business is profitable and sustainable?
  • Proven ways to reduce your Corporation Tax
  • What should I consider for an Effective Team Performance Bonus System
  • What should I consider when negotiating payment terms?
  • How to Get Funding as a Startup
  • What numbers in my business should I focus upon?
  • How is the best way to keep track of my financial performance?
  • What do the numbers in my accounts mean?
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Operational Excellence

14
  • What is good customer service?
  • What is a supply chain?
  • Simplifying ideas
  • What is the 80/20 rule?
  • Should I gather feedback in my business?
  • How to improve business with technology?
  • The Critical Steps of Due Diligence When Onboarding New Customers
  • Aim for Operational Excellence
  • What is the power of systemisation?
  • Maximising your efficiency and productivity
  • How do I create systems and processes for my business?
  • What health and safety considerations do I have to make?
  • How do I ensure my business gives good customer service?
  • What considerations should I have when choosing suppliers.
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Your Team

18
  • What is performance management??
  • Will I need to employ people?
  • What should I consider if I feel I need to hire someone but I don’t feel ready?
  • Would you hire someone for their skill or their will? or is it a combination to look for?
  • What should I consider when thinking about my organisational chart?
  • What is Phychological safety and how does it impact my business?
  • Where will I find my potential employees?
  • How do I improve my team collaboration?
  • You Lead What You Breed
  • How can I encourage my team to up their performance to the next level?
  • Hiring a Subcontractor vs. an Employee
  • How many staff should a team leader be able to manage?
  • Hire and Retain Top Talent
  • If a team member is not motivated, what could they do?
  • Any tips for an employees first few days?
  • What should be included in an employment contract?
  • How do I go about recruiting the right people?
  • How do I consider my team’s training requirements?
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Entrepreneurship

15
  • Any tips for negotiating?
  • How should I structure my business?
  • Why Do Startups Fail? (The Honest Answer Most Founders Don’t Hear)
  • Do I Need a Unique Business Idea to Start a Successful Company?
  • Good people absorb information.
  • I’m working hard but it’s not getting any easier, why?
  • What are the principles of your success?
  • Letting Go of Fear and Control
  • Why do entrepreneurs always strive for the next thing rather than celebrate their achievements?
  • How do you truly value your time?
  • The Power of a Positive Mindset
  • What is your number 1 tip for entrepreneurial success?
  • I`m thinking of starting my own business, what do I need to consider?
  • Are there any other legal considerations I need to make?
  • What are the common pitfalls that cause businesses to fail?
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Mentoring

34
  • How does a Mentoring session work?
  • Why should I consider Mentoring?
  • “How did you get commissioned to write the Financial Times for Start Ups?”
  • Why I Wrote The Financial Times Guide to Starting a Business
  • The Best Business Coaching Success Metrics (How to Know It’s Working)
  • What’s the Best Length of a Business Coaching Engagement?
  • The Top Traits of Highly Effective Business Coaches (and How to Spot Them)
  • The Best Business Coaching Approaches for Scaling Beyond £250k
  • The Top Questions to Ask When Interviewing a Potential Business Coach
  • Who Are the Best Business Coaches in the UK for Start-Ups?
  • Client Feedback: What Entrepreneurs Love (and Don’t Love) About Coaching
  • Business Coaching Success Stories: From £0 to £100k in Turnover
  • What Entrepreneurs Really Think About Business Coaching After 6 Months
  • One-Off Strategy Session vs. Ongoing Coaching: Which Should You Choose?
  • Free Business Support (Local Grants, Advisors) vs. Paid Coaching: Which Gets Better Results?
  • Should You Hire a Business Coach or a Consultant?
  • Business Coaching vs. Business Mentoring: What’s the Difference?
  • The Pitfalls of Over-Relying on a Business Coach (and How to Stay Accountable)
  • Why Some Business Coaching Programs Fail and How to Avoid the Trap
  • The Most Common Mistakes Entrepreneurs Make When Choosing a Business Coach
  • The 7 Signs You’re Not Ready for Business Coaching (and What to Do First)
  • The Real Cost of NOT Having a Business Coach
  • Why Business Coaching Prices Vary So Much and What You Actually Get
  • How to Calculate the ROI of Business Coaching Before You Commit
  • Business Coaching Costs vs. ROI: What to Expect in Year One
  • Is Business Coaching Worth the Investment for Early-Stage Entrepreneurs?
  • What Factors Affect the Price of Hiring a Business Coach or Mentor?
  • How Much Does Business Coaching Cost in the UK?
  • Recommended Reading
  • How can a Business Mentor Coach prove that the business will make more money?
  • How does a business coach or mentor help improve a business?
  • How to choose the right business coach?
  • What is involved with your Kickstart session?
  • What is the difference between One to One Mentoring and Group Mentoring?
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Online Business Development Programme

10
  • “I’m skeptical. Will this work?”
  • “I don’t like online courses.”
  • “Sure, it’s worked for others, but will it work for me?”
  • “I’m very busy. Too busy in fact. How much of my time will this take?”
  • “Will there be one of those messy transition periods while I implement things? Because I can’t afford that sort of disruption!”
  • “If I try this and it fails, then what? Won’t that create even more problems?”
  • “Why would I pay for a course if there are so many free resources, posts, videos, podcasts and books out there?”
  • “I hate listening to people on those online programmes.”
  • “But Mike, you’re so successful. What could you possibly know about my problems? Or about pushing through this invisible barrier that seems to be limiting my business growth? Success comes so easy for you.”
  • “I shouldn’t need help. I should be able to figure this out on my own.”
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  • Home
  • FAQ Knowledge Base
  • Marketing to generate more leads

Marketing to generate more leads

Answers to commonly asked questions and my thoughts around marketing from your strategy to your chosen tactics, all designed to help you attract your prospects with ease and generate more leads.

  • What is Networking?
  • Who should I network with?
  • How can I identify potential customers?
  • What is my Value Proposition?
  • What is relationship marketing?
  • What is a good marketing strategy?
  • Completing a SWOT analysis?
  • How do I choose which customer segment to prioritise for faster growth?
  • What marketing activities should I prioritise?
  • Marketing – brand awareness or lead generation?
  • Can you influence, or just accept, your Customer Make Up & Average Order Value?
  • Who should I market to?
  • I can’t decide on the ‘Headline’ message
  • What should be in my marketing plan?
  • How can I quickly generate leads?
  • 15 ways to track that your marketing is working
  • How do I write good marketing copy?
  • How can I create a rythmic flow of leads to my business?
  • How can I generate referrals for my business?
  • How do I complete my Market Research?
  • Any tips for my first networking meeting?
  • Any tips for writing an effective press release?
  • How do I decide where to promote my product or service?
  • How do I take my product and service to market?

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    Follow Mike

    About Mike

    A business mentor, who has actually ran businesses and advised many more in various advisory roles.
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    Recent Articles

    • The Numbers That Will Change Your Business 2 July 2026
    • The Most Important Meeting in Your Business Is the One You Have With Yourself 18 June 2026
    • Ten proven strategies to grow your business start-up 4 June 2026
    • Seven ways to improve customer experience and grow revenue 21 May 2026
    • How do you know when to hire someone in your start-up? 7 May 2026
    • How to systematically maximise profit in your business 23 April 2026

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