12 tips to help you create the press release that gets published:
- Make your Press Release relevant and newsworthy
- Write an ‘eye catching’ Headline that grabs attention
- Summarise the key points with notes to the editor
- Remember the first paragraph is crucial. Capture your key messages early in case the content has to be reduced
- Use quotes, from yourself or others
- Use facts and figures to back any claims
- Keep it Short and Sweet (max one page unless requested or indicated)
- Write in the style of other articles and what the readers like
- Keep to standard fonts like arial and consider your formatting, such as double spacing, wide margins, short punchy sentences, ‘ending’ the release,
- If not your skill, then consider hiring an Expert
- Attach or offer a picture or photograph
- Provide your contact details
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