A question that was briefly asked as we passed on an escalator.
Well I hope it was tongue in cheek!
In truth I don’t really know why or how I was selected to be the author of the new guide – the Financial Times Guide to Starting a Business
But I do know my content had been researched, recommended and chosen by the publishers 
Plus I had 30+ years of experience supporting start up founders and entrepreneurs to share.
And the feedback so far is that it’s more than just the function of setting up a business – it’s the thinking, the know how and those practical steps.
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