15 ways to track that your marketing is working

We all have limited resources for our marketing in terms of time and money, so how do we ensure we have a return on our investment?

Tracking the success of your marketing efforts is crucial for understanding the impact of your strategies and for making informed decisions moving forward.

Here’s a list of different ways to track the success of your marketing campaigns:

1. Call to action (button, form, sign up, payment)
2. Google / Website analytics
3. QR codes / NFC tags
4. Vanity URL / Designated domain
5. Unique landing pages
6. Call tracking numbers
7. Voucher / discount coupon codes
8. Google Ads tracking
9. Social media reporting inc’ hashtag tracking
10. Referral partner codes
11. CRM sales tracking
12. Heat mapping tools
13. Email marketing metrics
14. Beacon technology (shops, events)
15. Ask them!

These specific tracking methods can provide valuable insights into customer behaviour and campaign performance, allowing for more targeted and effective marketing strategies.

The key to successful marketing tracking is not just in the tools themselves, but in how you interpret and use the data they provide. Regularly review and analyse your data to understand what’s working, what isn’t, and how you can improve your marketing strategies accordingly.