Relationship marketing is a type of marketing that focuses on cultivating deeper, more meaningful relationships with customers to ensure long-term satisfaction and brand loyalty.
It is about forming long-term relationships with customers. Rather than trying to encourage a one-time sale, relationship marketing looks to build customer loyalty by providing outstanding products and services.
Customer Relationship Marketing is a practice that encompasses all marketing activities directed toward establishing, developing, and maintaining successful customer relationships. The focus of relationship marketing is on developing long-term relationships and improving performance through customer loyalty and customer retention.