What is relationship marketing?

Relationship marketing is a type of marketing that focuses on cultivating deeper, more meaningful relationships with customers to ensure long-term satisfaction and brand loyalty.

It is about forming long-term relationships with customers. Rather than trying to encourage a one-time sale, relationship marketing looks to build customer loyalty by providing outstanding products and services. 

Customer Relationship Marketing is a practice that encompasses all marketing activities directed toward establishing, developing, and maintaining successful customer relationships. The focus of relationship marketing is on developing long-term relationships and improving performance through customer loyalty and customer retention.

Read more of my thoughts on this and why you may consider embracing such marketing in my LinkedIn Article by clicking here

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