What is a good marketing strategy?

One that effectively raises awareness of your offering and obtains you a flow of leads that are likely to turn into customers.

A marketing strategy is a process that can allow an organisation to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.  

It is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and want of customers.              

A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.   

From a strategic perspective, who do you want as clients, how will they get to know, like, trust you and what does your business represent?

6 considerations to help you build your strategy

  1. What do you want your business to known for
  2. Why are you marketing? (brand profile, relationships, partners, sales?)
  3. Is your market is Business to Business (B2B) or Business to Consumer (B2C)?
  4. Who do you really want as an ideal customers?
  5. What do you ideal customers what from your offering? (ask them!)
  6. Create your future strategy to recruit them
  7. Make a plan including focused actions

Your strategy should consider the ‘marketing mix’, which is a foundation model for businesses, historically centered around the four Ps of marketing: product, price, place and promotion.

Once you have a strategy, you can then select the right marketing tactics and tools to build traction and pull prospects towards you to create sales opportunties.

If your strategy is right and you have considered the right tactics, then:

If you know what you really want
and how to make it easier to obtain, then
marketing to win new clients is like a tap.
Turn it on when you need it or leave it flowing

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