How to set a marketing budget
Marketing is not a golden ticket to doubling your customer base, but it is a sound investment for future growth. To effectively scale you want your marketing to provide a reliable flow of new leads. In summary, these things will help guide your marketing spend…
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How can a business mentor help you?
A business mentor has experience to share that fills any knowledge gaps or provides another perspective, they have demonstrable tactics and tools to share that gets you closer to positive gain and they provide external motivation and accountability. Business has many ups and downs so a mentor’s support will keep you focused on your why, your purpose and your reasons for running your business.
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Where does the time go? How to beat distractions and procrastination
At the end of the day, having the right mindset to work effectively without distraction or procrastinating over a task is what will give you back your time. Are you ready to do business?
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How do you build traction in business?
Marketing plays a large part in building traction at every stage of the customer journey, so take time to map your marketing activities and sales process at every stage.
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Financial forecasting part two – 5 steps to create a profit and loss forecast
Keep your forecast fluid, as a working document, much like your business plan; review it and update it with what actually happened. Don’t hide it away to collect dust!
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Financial forecasting part one – How important is a profit and loss forecast?
A forecast can you help answer questions like; How much better could my business be if I looked at the numbers in advance? What is my growth going to look like? What impact is that growth going to have on my working capital? Can I expand my business and make new hires? And do I need to assess my investment spending?
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