Business Development

As part of the customer journey as they move through the consideration stage, your customers already accept that you’re good at what you do, and that your product is great, but they want to know what makes your solution different to everyone else’s. That might be the fact that it’s smaller, but why is that better? It might be that it’s prettier, but why does your customer care what their hand sanitiser packaging looks like?

I invite you to take a moment now to think about what your big picture and purpose looks like, is it the holiday of a lifetime, is it to sell a business and start again, it could be to buy a larger home or set up a loved one in their own home, own that beautiful car/motorbike/caravan or is it to work a three day week so you can play more golf, take more spa days or learn an instrument or new language..? Let me put this on record – they are all worthy goals!

When you’re looking to free up more time for customer work or to spend on the execution of your high pay-off activities, outsourcing the jobs you don’t want to do is a great place to start. So, what can we look to outsource?

Despite the customer journey being the same for everyone, as we look a little closer, you’ll see that each customer has their own experience with you at each stage. So, what are YOUR customers’ journeys like with your business?

Too often businesses guess, copy last years performance or lick a finger to the air. If you have guesstimated your forecasted revenue and don’t achieve the outcome, then what do you do next month? Work harder? Is that possible? However, with the ‘real numbers’ of influence broken down you have clarity of the change that is needed.

There are many touchpoints along the customer journey that give you opportunities to fortify your customers’ experience.