Support

Networking is just business-speak for getting together with fellow business owners to catch up with how they’re doing, listen to their stories of woe or success and perhaps offer a thought or word of advice, support and encouragement. It’s making business friends that you can one day call upon for help. But how do we make friends as adults

Will you be doing more events or starting a TikTok channel for example?! There’s no doubt that to attract your next best customer, you need to do more of what attracted your current best customers.

. A holistic approach is required to cover all the elements of your business. Much like building a house, if the foundations are poor, what you build on top may wobble and even fall over. It’s like going out and winning loads of new business, but not having the operations model to deliver on your promise.

Improvement, growth, scaling whatever you call it and whatever it looks like to you all comes down to producing a successful outcome following an activity. The more efficiently you can execute that activity the greater the product will be.

You’ll have more success pulling people towards you with interest by sharing stories, anecdotes, case studies even, than by mechanically following a sales script. Remember, people buy people, so be a real person, not a dreaded salesperson.

This phase is all about active listening so you can gather information, but importantly understand their emotions and motivations and start connecting the dots to find solutions.