A business mentor has experience to share that fills any knowledge gaps or provides another perspective, they have demonstrable tactics and tools to share that gets you closer to positive gain and they provide external motivation and accountability. Business has many ups and downs so a mentor’s support will keep you focused on your why, your purpose and your reasons for running your business.
Marketing plays a large part in building traction at every stage of the customer journey, so take time to map your marketing activities and sales process at every stage.
These seven steps are linked to the ‘marginal gains philosophy’, which demonstrates that by increasing your profits by a small percentage at each of these steps, the result would be significantly greater with the cumulative effect.
Having trigger points in place helps you base difficult decisions on fact and therefore makes it less emotional when communicating the decisions behind your actions to the person or people they affect.
At this stage you are looking to increase revenues without a substantial increase in costs and create a framework that will underpin your growth plans. Put simply, it is a positive, change in your business that has a measurable outcome.
“I met a couple of guys who were firefighters and I remember actually recognising the moment when they stopped working IN their business and started working ON it. They began training others to do the job, it was fascinating to watch.”