Businesses are increasingly focusing on digital transformation and leveraging technology to transform their operations, processes, and customer experiences.

This has included adopting cloud computing, big data analytics, artificial intelligence (AI), machine learning (ML), and automation and the one that every business owner will have come across by now, ‘Making Tax Digital’.

Productivity via digital channels and automation is now becoming a consideration alongside hiring the next person. I encourage the businesses that I work with to reflect on tasks that can be more effectively automated before delegation or outsourcing.

For my own business, I have transformed my operations through adopting digitisation..

Digital transformation is revolutionising the way many businesses operate, bringing significant impact across various industries. They are transforming their business model with the aim of continuous improvements, driving a competitive advantage and ultimately achieving a greater return on investment.


By adopting digital technology, businesses can automate manual tasks, streamline processes, and optimise operations thereby providing the benefit of increased efficiency and improved productivity.

However, they’re not only saving time but also reducing human error through decreasing the need for repetition, whilst still delivering consistently to the process model thereby allowing employees to focus on higher-value activities.

In short – let the machines do the repetitive tasks, so you can put your brain to use on the exciting ones!


Let’s use cloud computing as an example… Cloud computing enables businesses to access, store and share data securely, so they can collaborate with their supply chain and employees in real-time, and scale their resources as needed.

Analytics is another excellent example… Digital transformation also empowers organisations to make data-driven decisions by leveraging advanced tools to analyse large volumes of data. This can help businesses gain valuable insights into customer behaviour, market trends, and operational performance, enabling them to make informed strategic choices and stay ahead of the competition.

Furthermore, digital transformation has a profound impact on the customer experience. With the rapid increase of digital channels, businesses can engage with their customers in a personalised and meaningful way.

Through data collection and analysis, companies can better understand customer preferences, anticipate their needs, and deliver tailored products or services, much quicker than ever before.

For instance, one of my clients uses the data in their e-commerce platform, and adds industry data, to leverage recommendation algorithms to offer personalised product suggestions based on their type of business, individual browsing and any purchase history. The customer now only sees marketing messages that are relevant to their needs, delivered at the appropriate time.

Additionally, digital technologies enable businesses to provide seamless, integrated, customer centric, multichannel experiences, allowing customers to interact with the business through multiple touchpoints such as websites, mobile apps, social media, and physical premises. This integration of channels enhances convenience, accessibility, and overall satisfaction, driving customer loyalty and retention.

So, what changes have you made to your business that embraces digital transformation? And what is the next step for you?

I’d love to hear your thoughts on the topic, especially as we’re all making choices every day on which tools and software to adopt. Why not book a networking 1:1 with me, so we can discuss the virtues and vices of digitisation!

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