Are you embracing ‘Relationship Marketing’?
As someone who loves building valuable relationships to collaborate or support each other and is, at this time, missing the face to face contact with people, then I thought I’d share this document I wrote for a client a few years ago.
Marketing over recent years has seen a shift from ‘transactional marketing’ to ‘relationship marketing’
Customer Relationship Marketing is a practice that encompasses all marketing activities directed toward establishing, developing, and maintaining successful customer relationships. The focus of relationship marketing is on developing long-term relationships and improving performance through customer loyalty and customer retention.