Mike is joined by Andrew Hancock, of BrandAsylum, to discuss creativity and the importance of standing out from the crowd when it comes to your business.
In this episode, Mike discusses creativity with Andrew Hancock, of BrandAsylum, how everyone is creative, and the importance of standing out from the crowd when it comes to your business.
00:00 – Introduction
00:45 – BrandAsylum
01:15 – No idea is a bad idea
02:15 – Everybody is creative
02:30 – Importance of messaging
03:30 – Taking a step back from your business
05:00 – Working with difficult clients
06:05 – Holistic approach to creativity
08:08 – Standing out from the crowd
09:25 – FedEx case study
10:45 – Building a brand from a positioning statement
12:08 – Consistency across your channels
13:25 – K.I.S.S (Keep it simple, stupid)
15:08 – Creative ROI
Connect with BrandAsylum – brandasylum.co.uk
WHAT IS STEP CHANGE PODCAST WITH MIKE FOSTER, THE ENTREPRENEURS MENTOR?
The Step Change Podcast is a business podcast created specifically for entrepreneurs, hosted by Mike Foster, the Entrepreneurs Mentor. As an experienced mentor, with a commercial outlook, Mike’s business is to support your business and help you start, develop and grow.