The Maxolly System

Supporting service businesses to thrive not just survive 

When you view your business from the ‘helicopter position’, from this bird’s-eye overview, what do you see?

Something you want to change?

You’re likely to be here because you’ve already achieved a certain degree of success, and now you’re looking to level up. However, with this desire you’ve found it comes with new challenges, different obstacles and the recognition that simply “hustling” day to day is no longer enough to progress or take you beyond a certain level.

Are you procrastinating on the step change you want, or need, to make or are you fearful of risking what you already have? If so, you are not alone and I assure you that is normal.

You’ve got to where you are today by doing what you already know and by experiencing organic growth. 

From my experience of working with many business owners, then I bet the questions you’re facing now are new ones, different considerations to those you’ve been able to answer in the past.

Why do I know this? Let me paraphrase my story. After working as an area manager for a business banking team, I helped start up a leisure business spinning out of the district council, before then starting, developing and eventually selling or exiting six of my own different businesses. Since 2022 I have mentored and coached other business owners to develop their business either as clients or via my work with partners and universities. I am today on a mission……to share my experience and know how with as many entrepreneurs as possible and be the ‘Go To’ trusted resource that provides an opportunity for all service businesses to successfully start, scale and grow with my support.

Why the name “Maxolly”? Using a combination of my childrens names for this system demonstrates my commitment to ensuring it is a level of support that continually improves your business, just like a child of mine.

Back to you…

Like many other business owners I’m sure you know the technical aspects of your business inside out, but you have never been trained to run a business and wear so many hats.

Many business owners have got to where they are now with true grit and determination to find their own way. 

But if you’re like most entrepreneurs I support, you’re probably experiencing one or more of these common frustrations:

Some entrepreneurs, business owners, do not suffer from these frustrations. However, most aren’t so lucky.

Here’s the thing….

What if I told you that by applying the core principles of my Maxolly system then you could eliminate such frustrations, gain control with clarity and build a team – who not only share your vision, but take accountability to run your business in your absence.

Sound good? Well additionally….. my system will also help you see the potential you and your business has to scale up and grow to deliver the success that you define. Many of my clients have even found an easier way than the one they thought they had to find!

I am an entrepreneur just like you. I’ve started, developed, grown and sold businesses. My system is build on my 30+ years as an entrepreneur, 13+ years as a business mentor and by executing or observing some of the best known business growth models.

Like other business owners, put my system to work today and you will elevate your business rather than just repeating the same business for yet another year without the results you deserve for all your hard work.

This system is not another silver bullet, guru management book or the next shiny new idea. It is based on real-world experience, proven best practice and more importantly, it works. 

I don’t read books to regurgitate the content to you like some other coaches, I’ve gained the knowledge and experience that I now share as an author and mentor.

Those that run a “successful” business operate with a crystal clear vision that is shared by every stakeholder, internally or externally. They understand their real numbers. They have the right people in the right seats with systemised processes and a culture of accountability. They have an engine that generates leads, converts sales, delivers with operational excellence and retains their customers longer than normal.

However, most business owners are unable to level up because they are simply not ready to let go of the way they’ve always operated and take that leap of faith. You may identify with that feeling. You want to see your business grow, but at the same time, you’re frustrated, tired, and unwilling to take on any more risk or risk what you already have.

I know I’ve been there and seen it so many times.

The truth is that before you can grow, you will need an element of change, more often a step change. But don’t worry, the system has been designed with you in mind and will guide you step by step on the next phase of your entrepreneurial journey, with well considered and calculated risks.

I won’t simply tell you the theory of how to do it, like many books and other programmes – I will share with you the tools of my proven model and the know how from my years of experience to help you avoid the common obstacles and get to where you are heading.

What is the Maxolly system?

It is a framework of activities designed for your business to help you maximise the start, development, scale and growth of your business.

It reflects on your infrastructure, your execution and your continual enhancement.

Why it is different. It is not a prolonged process or a simple quick fix. It is delivered via 10 x 1-2-1 sessions of two hours over 5-6 months all with the accountability to progress with momentum.

Here’s an overview of what we cover:

1. The all important ‘Why’ – what are you aiming for, what is your motivation

2. Strategic Plan – What strategic business model will deliver the business you desire and deserve

3. Financial Plan – understanding your real numbers with clarity

4. Scorecard and Systems – operating procedures to get things done efficiently and effectively with measures key performance indicators

5. Your Team – with the right people in the right seats all striving in the right direction

6. Customer Journey – maximising the opportunity to move your prospect to purchase and after sale

7. Marketing for lead generation to build traction, get eyes on your business and create awareness of your Go To expertise.

8. Manage your team (or not) – Carrot or stick? How to best manage your people

9. Marginal Gains – how are you continually optimising the improvements in your business

10. The next 90 days – bringing it all together

Your Investment

Maxolly utilises your time and investment as a time specific programme.

Our 1-2-1 sessions are ran online and each will have prescribed content that helps you build the business that you want and deserve for all your hard work.

Your investment: £5,000 payable in one amount or by three monthly instalments £1,750

As a business mentor, coach, supporter, I have a toolbox of proven resources and the knowledge, experience and case studies to ensure your investment provides the ROI.

Not for you?

Alternatively if you are looking for something that is more bespoke and personalised, then my 1-2-1 coaching and mentoring support is focused on those areas of your business that are causing you most pain or are top of mind for you each day.