Marketing plays a large part in building traction at every stage of the customer journey, so take time to map your marketing activities and sales process at every stage.
These seven steps are linked to the ‘marginal gains philosophy’, which demonstrates that by increasing your profits by a small percentage at each of these steps, the result would be significantly greater with the cumulative effect.
If you always do what you’ve always done, you will always get what you’ve always got.
You will need a support network of people around you. Not just family and friends that will give you unconditional support, but as important as that is, you’ll need someone who will question and challenge your decisions, dedication, perseverance and drive. Someone that will help you develop a growth mindset.
The earlier you can plan for major change, the better it is for guiding your business decisions. Planning to exit your business is a major change often considered too late.
At this stage you are looking to increase revenues without a substantial increase in costs and create a framework that will underpin your growth plans. Put simply, it is a positive, change in your business that has a measurable outcome.