10 tips for improving the dreaded sales call

A cheesy guy in sunglasses making the 'call me' gesture

You’ll have more success pulling people towards you with interest by sharing stories, anecdotes, case studies even, than by mechanically following a sales script. Remember, people buy people, so be a real person, not a dreaded salesperson.

How to deliver value to your customers

A treasure chest with gold coins, signifying value in business

The first thing to understand is that business doesn’t just come to you – you have to be proactive and go out and find it. The work we do now will have an effect on our sales pipeline in 2-3 months’ time, so what value are you adding to your prospects right now?