Marketing through storytelling – National Share a Story Month

A man avidly reading a book with wide eyes

There is more to storytelling for marketing purposes than ‘getting to know you’. Having a strategy underlining the stories you’re sharing and that all-important goal behind it, helps your story become effective at growing your network and consequently, your business.

How to prepare to speak in public

A microphone set up in front of an auditorium of empty seats

The words we choose to use when we speak provide an outcome, hopefully the one we were aiming for when we first decided to say something. They will bring inspiration and joy to some but generate questions or even pain for others. Either way, what you say matters.