There is more to storytelling for marketing purposes than ‘getting to know you’. Having a strategy underlining the stories you’re sharing and that all-important goal behind it, helps your story become effective at growing your network and consequently, your business.
The words we choose to use when we speak provide an outcome, hopefully the one we were aiming for when we first decided to say something. They will bring inspiration and joy to some but generate questions or even pain for others. Either way, what you say matters.
At that time, we were looking for something a little bit different from the norm, and pressurised environment of attendance and referrals.
Who are the top 10 people you would call if you needed help or support? Where do they fall within the stakeholders list?
A consistent presence isn’t just about being there every time, it’s also about communicating the same values, messaging and personality each time.