Marketing through storytelling – National Share a Story Month

A man avidly reading a book with wide eyes

There is more to storytelling for marketing purposes than ‘getting to know you’. Having a strategy underlining the stories you’re sharing and that all-important goal behind it, helps your story become effective at growing your network and consequently, your business.

How do I take my product or service to market?

The word marketing, in a thought bubble, surrounded by small drawings of computers, magazines and so on

The marketing mix’ refers to the mix of activities and platforms you’ll use to raise awareness, gain interest and sell. There will be different activities and platforms depending what stage of the buying process your customers are at.

How to set a marketing budget

A calculator showing the word 'budget' on the screen

Marketing is not a golden ticket to doubling your customer base, but it is a sound investment for future growth. To effectively scale you want your marketing to provide a reliable flow of new leads. In summary, these things will help guide your marketing spend…

What’s the benefit to working with you?

Mouse trap with cheese and blog title

As part of the customer journey as they move through the consideration stage, your customers already accept that you’re good at what you do, and that your product is great, but they want to know what makes your solution different to everyone else’s. That might be the fact that it’s smaller, but why is that better? It might be that it’s prettier, but why does your customer care what their hand sanitiser packaging looks like?