Marketing

How to set a marketing budget

A calculator showing the word 'budget' on the screen

Marketing is not a golden ticket to doubling your customer base, but it is a sound investment for future growth. To effectively scale you want your marketing to provide a reliable flow of new leads. In summary, these things will help guide your marketing spend…

What’s the benefit to working with you?

Mouse trap with cheese and blog title

As part of the customer journey as they move through the consideration stage, your customers already accept that you’re good at what you do, and that your product is great, but they want to know what makes your solution different to everyone else’s. That might be the fact that it’s smaller, but why is that better? It might be that it’s prettier, but why does your customer care what their hand sanitiser packaging looks like?