Forecasting

How to set a marketing budget

A calculator showing the word 'budget' on the screen

Marketing is not a golden ticket to doubling your customer base, but it is a sound investment for future growth. To effectively scale you want your marketing to provide a reliable flow of new leads. In summary, these things will help guide your marketing spend…

Financial forecasting part one – How important is a profit and loss forecast?

A pair of binoculars on a map, with the words, 'part one... be prepared for what lies ahead'

A forecast can you help answer questions like; How much better could my business be if I looked at the numbers in advance? What is my growth going to look like? What impact is that growth going to have on my working capital? Can I expand my business and make new hires? And do I need to assess my investment spending?