Business strategy

What’s the benefit to working with you?

Mouse trap with cheese and blog title

As part of the customer journey as they move through the consideration stage, your customers already accept that you’re good at what you do, and that your product is great, but they want to know what makes your solution different to everyone else’s. That might be the fact that it’s smaller, but why is that better? It might be that it’s prettier, but why does your customer care what their hand sanitiser packaging looks like?