What’s the difference between a business plan and a business growth strategy?
For a business to be most successful in making a step change toward growth, you would ideally have both a business plan and a growth strategy in place.
Business strategy
Who’s got your back in business?
Who are the top 10 people you would call if you needed help or support? Where do they fall within the stakeholders list?
What’s the benefit to working with you?
As part of the customer journey as they move through the consideration stage, your customers already accept that you’re good at what you do, and that your product is great, but they want to know what makes your solution different to everyone else’s. That might be the fact that it’s smaller, but why is that better? It might be that it’s prettier, but why does your customer care what their hand sanitiser packaging looks like?