If you’re spending more hours on learning how to use accounting software or marketing tools than on what your passion is or your technical skill delivers, decide whether you can outsource it so you can be more productive in your business.
The marketing mix’ refers to the mix of activities and platforms you’ll use to raise awareness, gain interest and sell. There will be different activities and platforms depending what stage of the buying process your customers are at.
Ahead of the announcement of the Booker Prize winners in a couple of weeks, I thought I’d talk about the business books that have made the biggest difference to my entrepreneurial life, and the ones I would recommend to others for support, ideas and inspiration.
Consider this, why change the way something is done if it worked well? Wouldn’t you want everyone to be doing it that way?
Keep your forecast fluid, as a working document, much like your business plan; review it and update it with what actually happened. Don’t hide it away to collect dust!
A forecast can you help answer questions like; How much better could my business be if I looked at the numbers in advance? What is my growth going to look like? What impact is that growth going to have on my working capital? Can I expand my business and make new hires? And do I need to assess my investment spending?