A business mentor has experience to share that fills any knowledge gaps or provides another perspective, they have demonstrable tactics and tools to share that gets you closer to positive gain and they provide external motivation and accountability. Business has many ups and downs so a mentor’s support will keep you focused on your why, your purpose and your reasons for running your business.
Marketing plays a large part in building traction at every stage of the customer journey, so take time to map your marketing activities and sales process at every stage.
Keep your forecast fluid, as a working document, much like your business plan; review it and update it with what actually happened. Don’t hide it away to collect dust!
A forecast can you help answer questions like; How much better could my business be if I looked at the numbers in advance? What is my growth going to look like? What impact is that growth going to have on my working capital? Can I expand my business and make new hires? And do I need to assess my investment spending?
These seven steps are linked to the ‘marginal gains philosophy’, which demonstrates that by increasing your profits by a small percentage at each of these steps, the result would be significantly greater with the cumulative effect.
Despite the customer journey being the same for everyone, as we look a little closer, you’ll see that each customer has their own experience with you at each stage. So, what are YOUR customers’ journeys like with your business?